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Determine which behaviors, pageviews, or marketing channels are most influential to conversion or completion of a particular KPI.
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Change behaviors, channels, and conversion events on the fly—without developers. Faster insights, more control.
Thousands of companies choose Heap for automatic, retroactive insights. Companies like Sur la Table, Microsoft, and OppLoans use Heap to optimize their customer’s experience.Learn more about why customers choose Heap »
“Heap allowed us to stop relying on multiple vendors for marketing attribution. We finally had a complete, centralized view of which campaigns were associated with outcomes. Heap allows us to get granular on who is doing what, when, and how. For the first time, we’re able to do marketing attribution on our own rather than relying on third party tools.”
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